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Marmalade Community Launch
Project type
Social Media Campaign, Content Creation, Social Media Strategy
Date
February 2024
Marmalade Overview:
Marmalade, a vibrant AI-driven platform, connects users with sustainable, women-owned, and B Corps brands, fostering community engagement and conscious consumerism.
Project Focus:
Our mission: ignite Marmalade's social presence with the launch of their Founder Community. We showcased the platform's new "list" feature, encouraged user interaction, and seamlessly integrated The Verticale.
Our Approach:
We unleashed captivating in-house video content, shining the spotlight on founders and their brands, while fostering dynamic collaboration between communities. This involved crafting engaging social media content for maximum impact.
Results:
Community members eagerly shared their lists, driving a +249% increase in profile visits across platforms. On Instagram, engagement doubled, with a +55.8% surge in total impressions. Notably, our collaborative posts with The Verticale reached 42% of our audience, boasting a 7.7% engagement rate – a testament to the power of partnership content.
